PX: pXs
While eyeballing an online auction of surf-preciousness I noticed two boards of a name elevated to icon over the last decade. Elevated deservedly so. Not more than two weeks before, I saw this same shaper driving through his local self-service beachbreak in an older, scarred but well-loved Chevy Suburban. The boards each sold for well over the value of the car.
On any given Sunday, with a bit of swell in the water, the lots at any number of breaks around Southern California will be swollen with an armada of newly-minted surf skyscrapers. Vans of exceptional cost and, ostensibly, utility. Their owners wearing the uniforms of the successful soul-bro. They're busy waxing, leashing, fondling their boards as they take sideways peeks at those vans adjacent, measuring their sticks.
The bros' boards, many of them, owe their functionality to the work of Chevy Champ Shaper. And yet, they have emerged from the hands of those totally disconnected from the experience of the surfer- either CNC massed moneypods or outsourced profit puppets.
Still, the Suburban will roll on.
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